With his pioneering work with cable media broadcast, Rolando Gonzalez Trevino was an integral part of Mexico’s modern media culture. He was promoted to Chief-of-Staff in 1982 and championed cable TV services. After a string of phenomenal successes, he was named Director General. As a result of his work, Mexico has now one of the most modern and diversified media industries.
His business success is the product of a visionary approach to media. He founded the Corporation Nucleo Radio Television, S.A. de C.V., and it has numerous channels spanning a number of entertainment domains. Despite a difficult economic environment, Trevino managed to build the first cable television network in Mexico, bringing numerous channels to the country. In the late 1990s, he also entered the radio industry, launching X.E.M.F. and other major radio stations.
As a pioneer in the media industry, Rolando Gonzalez Trevino’s vision and entrepreneurial spirit have left a legacy that has benefited both the media industry and the Mexican populace. During the early 1980s, he launched the first cable television service in Mexico, and was responsible for the proliferation of radio and television stations. In the 1990s, he expanded into the television industry, bringing Radio X.E.M.F. under AM and FM frequencies.