Do you want to add a blog to your Shopify store but don’t know where to start? You’ve come to the right place. In this simple guide, we will show you how to add a blog to your Shopify store in just a few minutes. We will also provide some tips on how to make your blog successful.
Why Add a Blog to Shopify?
Before getting to the advice, why should you add a blog to your Shopify store in the first place? The main reason is that it will help you drive traffic to your store; a blog will attract new visitors to your store, and if you write interesting and useful content, you will also be able to keep them coming back.
Another reason to add a blog to your Shopify store is that it will help you build relationships with your customers and create a community around your store. By writing blog posts that are relevant to your store and your customers, you will be able to create loyalty and trust – two qualities essential to the formula of success.
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Adding a Blog to Shopify
So, let’s assume that you have a Shopify store, and you want to add a blog. Alternatively, you will have a Shopify store by the time you circle back around to this guide. One of the best things about Shopify is that it makes adding a blog super simple. In fact, all users have a blog by default, and the feature is called News. Therefore, the question is how you add blog posts as opposed to how you add a blog.
If you’ve never created a blog post on the platform, start from your admin and head into Settings. From here, open the Apps and Sales Channels page. Click Online Store and then Open Sales Channel, Blog Posts, and Create Blog Post. At this stage, you’re ready to create your amazing content.
Assuming you have a blog post ready to go, the first thing you’ll need to do is add a title. After that, it’s simply a matter of adding your content into the large text box. You also add images, videos, and product tags to your blog posts if you want. Once you’re done, click Save and then Preview to see what your blog post will look like before it goes live.
Tips to Run a Successful Shopify Blog
How do you maintain a good blog rather than just one that exists without much attention?
- Create interesting blog post titles
- Use images, infographics, and videos
- Write amazing content
- Be timely
- Utilize social media
- Respond to comments
- Guest post on other blogs in your niche
- Encourage social sharing
- Run giveaways and contests
These are just a few ideas to help get you started. Creating a blog on Shopify will allow you to connect with your customers and create loyalty for your brand. How do you choose topics? Well, one of the best tactics is to answer the most common questions you get from customers. For example, “How do I install your product?” or “What are the benefits of using your service?” These are both excellent topics for blog posts. You can also use your blog to share company news, product updates, or industry news.