You might be surprised that having a business card is nothing new. It was the 15th century when it started. Chinese people were the first nation to bring in the idea of a business card. They named it “calling cards” back then. Later, European merchants started using small business cards to promote their services.
However, business cards are still equally relevant today. It plays a significant role in growing professional networks, staying in touch with relevant people, and passing on business-related information.
The business card remains a global staple even if the other fields of business depend mainly on digital strategies. And there are no immediate plans to change it. Read on, and discover why you’ll need to design a business card in 2023.
Reasons why you need to carry a business card:
Here are the most important reasons you must always welcome the tiny yet significant paper rectangle in your purse.
1. It creates a professional and credible image:
Do you want to give the impression that you’ve got everything together? That is what a business card does. Carrying a bundle of business cards demonstrates your readiness, concern for appearing professional, and interest in developing contacts. Moreover, a business card Singapore gives potential contacts a physical record of your identity and contact details. It is far faster than typing all these onto mobile devices.
2. Expected by professionals:
Participants at networking events want professionals to carry a business card. Making a poor first impression by hastily putting your email address on a napkin or sticky note is not wise. Or worse, it will give the impression that you are unprofessional and unprepared. You can quickly convey essential details to a prospective customer using business cards.
3. They can be stored easily:
A bunch of business cards is simple to carry. It is easy to maintain them, unlike other hard-copy marketing materials like pamphlets and leaflets. A business card’s typical dimensions are 3.5 by 2 inches, making it the ideal size for sliding into a wallet or pocket, whereas a brochure is more likely to be thrown away. Therefore, a potential connection could keep your business card for a very long time and contact you in future.
4. You’ll be ready to make connections at all times:
Due to its mobility, you can always have a set of business cards with you, not just while you’re at networking or business conferences. You rarely know when you’ll run across a critical person. Whether on vacation or attending a family gathering, carrying a few business cards with you might be handy.
5. They are reasonably priced:
Business cards are a relatively inexpensive approach to selling oneself compared to other branding approaches and marketing tools.
6. A business card makes direct marketing easier:
Face-to-face marketing has something worth offering in the world of SEO, PPC, email, and social media. Potential clients are more likely to recall your proposal if you have a business card on hand than if you send them an unwanted email or put an arbitrary internet ad. Secondly, placing a discount code or a special promotion on the back side of the card is a fantastic way to boost sales and lead conversion.